“Dude, what’s up with the 28 dots?”
First, let me say that I appreciate your candor and the casual nature with which you asked the question.
Second, the 28 dots refers to the Center’d logo, which you will note has 28 dots. But peel the onion: Why does the Center’d logo have 28 dots?

The Center’d logo is based on what people smarter than me call a ‘Centered Nonagonal Number’. According to Wikipedia , a centered nonagonal number is a centered figurate number that represents a nonagon with a dot in the center and all other dots surrounding the center dot in successive nonagonal layers. More simply put, 28 is the number of dots that yield a dot in the center (representing you), an inner nonagon of dots (representing your friends), and an outer nonagon of dots (representing your places).

But that isn’t all, it turns out that 28 has some interesting, almost mystical properties:
- 28 is the second perfect number after 6
- 28 is a Stormer number, which isn’t as scary as it sounds
- 28 is a happy number
- 28 is also the fourth magic number, but leading scientists agree it is much more magic than the others
- Finally, 28 is a Keith number, which is really cool if your name is Keith
Now, I will agree with you that if you are not a mathematician or a scientist, these facts may not do much for you. This may surprise you, but I am neither a mathematician nor a scientist. So, I have even more facts that will shock and delight you. I should mention that in this context, usage of the term ‘facts’ means that I made them up. So, the validity of these statements will be mostly coincidental:
- The original version of the ‘12 Days of Christmas’ was actually the ’28 Days of Christmas’. The final verse involved ’28 hamsters jazzercising’. It was later edited down due to the fact that the song was roughly 3 hours long

- In the final scene of ‘Lost in Translation’, Bill Murray can be seen whispering something into Scarlett Johansson’s ear. We are kept from hearing this final message. Analysis of the video has shown he said ‘It’s all about 28, you know? Seriously man. 28.’
- There are precisely 28 steps between each Starbucks in the city of San Francisco.
So there you go. Our logo is representative of the experience we want to create for you. We want to help you connect with your friends, help you find places that are important to you, and make plans involving those friends and places. Hence 28 dots. Mystery solved.
Shea Knight
Experiencifier
Center'd



